Angebote zu "Markets" (57 Treffer)

When Markets Fail als eBook Download von
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When Markets Fail:Social Policy and Economic Reform

Anbieter: Hugendubel.de
Stand: 04.06.2019
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When Free Markets Fail als Buch von Scott McCle...
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When Free Markets Fail:Saving the Market When it Can´t Save Itself Scott McCleskey

Anbieter: Hugendubel.de
Stand: 20.06.2019
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How Markets Fail als eBook Download von Cassidy...
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How Markets Fail:The Logic of Economic Calamities Cassidy John, John Cassidy

Anbieter: Hugendubel.de
Stand: 27.05.2019
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Markets Don´t Fail! als Buch von Brian P. Simpson
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Markets Don´t Fail!: Brian P. Simpson

Anbieter: Hugendubel.de
Stand: 20.06.2019
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Markets Don´t Fail! als eBook Download von Emil...
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Markets Don´t Fail!:Lexington Books Emily Chamlee-Wright, Brian P. Simpson

Anbieter: Hugendubel.de
Stand: 04.06.2019
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When Faith Fails als eBook Download von Dominic...
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When Faith Fails:Finding God in the Shadow of Doubt Thomas Nelson. US open market-Ausgabe Dominic Done

Anbieter: Hugendubel.de
Stand: 27.05.2019
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Why Boys Fail als eBook Download von Richard WH...
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Why Boys Fail:Saving Our Sons from an Educational System That´s Leaving Them Behind Thomas Nelson. US open market-Ausgabe Richard WHITMIRE

Anbieter: Hugendubel.de
Stand: 27.05.2019
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All Marketers are Liars
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The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: ´´What´s your story?´´ ´´Will the people who need to hear this story believe it?´´ ´´Is it true?´´ All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that´s virtually the same car. We believe that $225 sneakers make our feet feel better-and look cooler-than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don´t talk about features or even benefits. Instead, they tell a story-a story we want to believe, whether it´s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That´s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it´s time to embrace the power of the story. As Godin writes, ´´Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn´t invent storytelling. They just perfected it.´´

Anbieter: buecher.de
Stand: 19.06.2019
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Fail Fast or Win Big als eBook Download von Ber...
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Fail Fast or Win Big:The Start-Up Plan for Starting Now Thomas Nelson. US open market-Ausgabe Bernhard Schroeder

Anbieter: Hugendubel.de
Stand: 27.05.2019
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